2021 Consumer Trend Insights

Description

As soon as it is published every year, the ‘Trend Korea’ series, the ‘verified’ best trend book that ranks first on the overall bestseller, is now available in English. Following the global era, K-Pop and K-Food, K-Trend now leads the world.

For foreign executives of domestic and foreign large corporations and multinational corporations, foreign businessmen and media correspondents in Korea, and foreign investors, as well as for domestic English learners who are thirsty for trendy English expressions that can be used in domestic and overseas business settings. It will be a nice book.

What is currently popular in Korea, what Korean consumers like, why Dalgona Coffee and Anysong Challenge were so popular around the world, what Korea’s MZ generation is so passionate about and why they call them ‘Rolkos’, It contains a kind, interesting and in-depth explanation for anyone wondering why carrots are not eaten carrots.

The English version has been faithfully translated into the Korean version, avoiding word-by-word translation, and adjustments have been made so that planners, marketers, designers, and business people working in the global market can understand and accept it more easily. Understanding the Korean market and Korean consumers, acting as a ‘test bed’ for the global market, will help you understand the global market.